The Yukon First Nations Culture and Tourism Association
is pleased to introduce the YFN Arts Brand Program.

WHAT is the YFN Arts Brand?
The YFN Arts Brand will promote and celebrate all forms of art made by Indigenous artists living in the Yukon. It will be a brand of distinction that ensures consumers are purchasing quality work made by Indigenous artists and makers. It will tell the story of all YFN Arts for a greater awareness and understanding of the art and its significance in the voice of the people who make it.
The brand will be synonymous with authentic, quality, Indigenous made arts, crafts, stories, song and dance. The YFN Arts Brand will support a growing YFN art sector and will be found in local, national and international markets.
WHO is elegible?
The program is open to any Yukon First Nations artist or Indigenous artist who is a resident of Yukon, who creates art in any form, including but not limited to, visual, storytelling, performing, literary and media arts.
* Due to laws under the Privacy of Information Act, artists under the age of 18 will need to have their applications witnessed by a legal guardian.
HOW will it work?
Through our brand marketing tools and retailer support program, the YFN Arts Brand will be visible in the marketplace, supporting artists, retailers and other businesses, in the promotion and selling of creations made by Yukon’s Indigenous artists.
Artist BENEFITS
Artists are the only authorized users of the YFN Arts Brand marketing tools. Retailers will have access to product packaging materials and in-store marketing support to help promote the brand, but they will not be eligible for the brand marketing tools. This ensures all work that is identified with the YFN Arts Brand has been made by you, the Artist.
YFN Arts Brand marketing tools available to artists will include:
» Product information hang tags
» Product stickers in various sizes*
» Custom bags and gift boxes
» Digital logo/badge to use on website, or social media channels
* in order to support and include artists and organizations who have their own brand, we have created smaller stickers and digital tools for you to incorporated into your own brand if you wish.
WHERE do I sign up?
Signing up is free and easy! Follow the link to our online application
apply online now.
For more information, please see our Introduction to the
YFN Arts Brand Program Booklet
You can also contact our office by:
Phone: (867) 667-7698 ext. 204
Email: programs@yfnct.ca
Visit: 1-1109 Front Street - White Pass Building (second floor),
Whitehorse, YT Y1A 5G4